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From timeless beauty quite as Melina Mercouri and Maria Callas to contemporary stunners like Elisabeth Moss and Ellie Kravitz, Europe has a reputation for producing gorgeous people. But what is it about european beauties that makes them thus alluring? Is it their wealthy history and pleased culture? Or is it their intrinsic healthy splendor?
The answer to these questions could have big implications for the luxury business. As the nation’s luxury designers struggle to make a earnings in style, they’re looking to boost sales and profitability womenandtravel.net/german-women by expanding into attractiveness. According to a Mckinsey statement, perfumes and cosmetics are a “flagship” enterprise that can drive progress in many other categories for extravagance brands.
But the strategy is not without threats. The packed classification can be difficult to split. And the divisions of a brand often do n’t speak to each other, making it difficult to create integrated marketing and communications campaigns.
The case of Burberry, which took its elegance organization in- house under original Ceo Angela Ahrendts in 2013, offers a cautionary tale. The decision to terminate the company’s registration arrangement with Interparfums Sa, which held the passport for its Montblanc and Van Cleef & Arpels fragrances, sent shares of the company tumbling 9.4 pct on Sept. 6. Kering’s buy of Creed at a 14- instances revenue multiple in October furthermore made investors sit up and take notice.